In our last email marketing blog we shared the top three reasons to make email marketing a priority in your brands’ strategy. Studies have shown that an overwhelming percentage of consumers prefer email as a communication channel from brands.
Email is a fantastic tool for small business marketing strategies especially because it can accommodate tight budgets and offers great ROI. Your website, social media and other channels have worked for lead generation and now you’re nurturing those leads. Great, but keep in mind: email is not a one-size-fits-all tactic.
MarketingSherpa compiled research from 1,748 American adults who want to receive company emails to find out what consumers want from brands when it comes to email marketing. While they want to keep hearing from you, almost half of the people surveyed indicated that they wanted to see some change in what ends up in their inbox.
Here are the top three things to keep in mind when creating your email strategy:
1. Keep it short and sweet
2. Design emails that are relevant to your audience
Early Stage Leads
Mid Stage Leads
Final Stage Leads
3. Promo on!