What do kids, millennials and many CEOs of major corporations have in common? You may be surprised to learn that it’s social media. However, many brand managers still think it’s a waste of time.
Actually, if incorrectly used, it can definitely be a waste of time! It can be a drain on valuable company resources i.e. employee time and precious marketing dollars.
Common contributors of failure are:
Random activity and incorrect measuring metrics are the true culprits behind the negative perceptions.
The reality today is that it has become a highly effective marketing and communications tool that can increase your company’s growth and long term success.
What is imperative is to keep your company relevant by being part of an ongoing conversation with the people who matter the most to you and your business. Social media will get you there by boosting your online presence, increasing your credibility, and helping you engage and build strong relationships with your clients and potential customers.
But don’t just take our word for it. If you’re a small or medium-sized business trying to figure out the bottom line value to your company, check out these impressive industry stats:
Successful leaders of B2B and B2C companies of every size are now well aware of the importance of having a strong social presence. They know it increases brand visibility and builds credibility for their organizations.
Marketing managers are utilizing specialists in these areas to increase their company’s awareness and to connect and engage with prospects, find new leads, nurture leads, and provide first line customer service and support to their clients.
Do get started on a social media plan for your business today. It’s guaranteed to bring in sweet returns for your company that you never imagined possible!