Web and Internet Marketing Blogs

Shailesh Merai

Recent Posts

Why Inbound Marketing is Necessary for your Small B2B business

Posted by Shailesh Merai on Jul 4, 2018 9:48:45 AM

 

Many business owners will mistakenly believe that inbound marketing only works when it’s targeted directly to consumers (B2C); they see their companies as being too technical in nature for such a form of marketing. However, B2B inbound marketing is just as effective, regardless of the type of B2B company, as B2C inbound marketing.

Business-to-business companies can use inbound marketing to achieve their goals in a faster, more efficient manner. And given the time investment required for successful content marketing, any time saved in the process is beneficial for a company.

Read More

Topics: Small Business Marketing

5 Characteristics of Excellent CTA Buttons

Posted by Shailesh Merai on Jun 21, 2018 10:45:00 AM

A call-to-action (CTA) button can be one of the most important elements on your site. A webpage that has a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple.

Read More

Topics: Web Design & Development, Inbound Marketing, Small Business Marketing

GDPR (GENERAL DATA PROTECTION REGULATION ): Is Your Business Ready?

Posted by Shailesh Merai on May 24, 2018 10:00:00 AM

In today’s digital space, personal information is being collected at an excessive pace – something we may have never imagined a decade ago.

A consumer’s digital footprint is easily traceable. The websites he/she visits, the social networks and mobile applications used, and even the photos that are taken are all recorded, measured and scanned, so the consumer can be presented with perfectly curated ads to fit his/her lifestyle.

Read More

Topics: Inbound Marketing, Small Business Marketing, Email Marketing

6 Key Practices That Will Grow Your Small Business In 2018

Posted by Shailesh Merai on Mar 7, 2018 9:30:00 AM

It’s 2018, and we are well into the first quarter. Marketing managers and small business owners are thinking of the best ways to boost sales this year. Whether you’re a startup endeavour looking to expand your networks, or a seasoned enterprise working to strategically boost your impact – it’s important give your goals focus. We consider the practises listed below to be key when fostering the growth of your company; with every change you intend to make this year, ask yourself how it is fulfilling these crucial factors.

Read More

Topics: Small Business Marketing

Buyer-Personas Are Great For SMB's Too!

Posted by Shailesh Merai on Nov 9, 2016 9:00:00 AM

You’ve probably heard of buyer-personas but as an owner or manager of an SMB you’re too busy wearing too many hats and doing way too many jobs to figure out how they can help you. Quite frankly, many small companies can be quite disorganized and unprepared for the marketing know-how that will ramp up their business.

What exactly is a Buyer-Persona?

Many people aren’t completely sure of what a buyer-persona actually is and how knowing your buyer-personas can actually grow your business. So, as always, we’re here to help…

Read More

Topics: Small Business Marketing