Web and Internet Marketing Blogs

GDPR (GENERAL DATA PROTECTION REGULATION ): Is Your Business Ready?

Posted by Shailesh Merai on May 24, 2018 10:00:00 AM

In today’s digital space, personal information is being collected at an excessive pace – something we may have never imagined a decade ago.

A consumer’s digital footprint is easily traceable. The websites he/she visits, the social networks and mobile applications used, and even the photos that are taken are all recorded, measured and scanned, so the consumer can be presented with perfectly curated ads to fit his/her lifestyle.

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Topics: Inbound Marketing, Small Business Marketing, Email Marketing

5 low cost email marketing tools for small businesses

Posted by Shailesh Merai on Apr 18, 2016 10:00:00 AM

email-marketing-programs.pngStudies have shown that consumers prefer brands communicate with them via email and there is no doubt that email marketing is a great way to reach and nurture customers and generate leads. Email marketing also has one of the highest ROI’s when it comes to digital marketing tactics.

Luckily for small businesses, there are many low cost options for creating and sending effective emails, and analytics to optimize your efforts. We’ve rounded up a list of our favourite services for small businesses. Let's take a look.

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Topics: Email Marketing

Three Tips to Make Your Email Marketing More Effective

Posted by Shailesh Merai on Mar 27, 2015 10:00:00 AM

    In our last email marketing blog we shared the top three reasons to make email marketing a priority in your brands’ strategy. Studies have shown that an overwhelming percentage of consumers prefer email as a communication channel from brands.

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Topics: Email Marketing

3 reasons to make email marketing a priority for your business

Posted by Shailesh Merai on Feb 24, 2015 12:00:00 PM

MarketingSherpa recently conducted a survey asking American adults asking how they prefer companies communicate with them. The results show that a large majority of U.S. adults, about 72%, prefer to communication via email.

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Topics: Email Marketing