Web and Internet Marketing Blogs

7 free visual marketing tools for small businesses

Posted by Shailesh Merai on Mar 7, 2016 11:00:00 AM

There is no doubt that strong written material, whether it’s compelling ad, social media, blog or website copy, is critical for marketing your brand online. Visual marketing is equally imperative and is an important tool for telling your brand story.

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Topics: Social Media

Boost your small business with social customer service

Posted by Shailesh Merai on Jan 13, 2016 10:00:00 AM

So your small business is on social media. You’re tweeting and posting to Facebook, Instagram, Pinterest and the newest channel on your target audience’s radar. But are you taking advantage of these interactive platforms to engage with your customers and prospective customers?

Brands are starting to catch on to the benefits of providing customer service on social media. Research shows that 67% of companies believe it’s becoming more important, 92% view it as one of their top priorities and 60% use it as a competitive differentiator.

While many brands are making social customer service a priority, not many of them are doing it well. According to HelpScout, 80% of organizations believe they deliver “superior” customer service, but only 8% of customers think those companies do. Yikes!

Here’s why you should be using social media to provide excellent customer service and some tips for success for your small business.

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Topics: Social Media

No Social Media presence yet? Top business leaders weigh in

Posted by Shailesh Merai on Dec 8, 2014 9:30:00 AM

Many small and medium sized businesses still express trepidation about being on social media. Some reasons they cite for their hesitation include: fear of looking bad, making mistakes for all the world to see or not knowing how to deal with negative feedback.

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Topics: Social Media

Is social media really a waste of time?

Posted by Shailesh Merai on Nov 24, 2014 10:00:00 AM

What do kids, millennials and many CEOs of major corporations have in common? You may be surprised to learn that it’s social media.  However, many brand managers still think it’s a waste of time.

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Topics: Social Media