Web and Internet Marketing Blogs

5 Characteristics of Excellent CTA Buttons

Posted by Shailesh Merai on Jun 21, 2018 10:45:00 AM

A call-to-action (CTA) button can be one of the most important elements on your site. A webpage that has a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple.

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Topics: Web Design & Development, Inbound Marketing, Small Business Marketing


Posted by Shailesh Merai on May 24, 2018 10:00:00 AM

In today’s digital space, personal information is being collected at an excessive pace – something we may have never imagined a decade ago.

A consumer’s digital footprint is easily traceable. The websites he/she visits, the social networks and mobile applications used, and even the photos that are taken are all recorded, measured and scanned, so the consumer can be presented with perfectly curated ads to fit his/her lifestyle.

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Topics: Inbound Marketing, Small Business Marketing, Email Marketing

Videos - A Powerful Online Marketing Tool

Posted by Shailesh Merai on Feb 4, 2015 10:00:00 AM

    If a picture paints a thousand words, then video paints a million. Or 1.8 million?  Yes, really. No kidding. According to Forrester researchers one minute of video is worth a whopping 1.8 million words.

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Topics: Inbound Marketing

2014 Digital Marketing stats you should care about

Posted by Shailesh Merai on Dec 15, 2014 9:30:00 AM

We’ve seen a distinct and continuing push into online marketing this year by the majority of SMBs. Many are utilizing the power of the web to generate new leads and bring in new business from targeted digital activities than traditional marketing methods.

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Topics: Inbound Marketing

Mixing Outbound with Inbound Marketing for Elevated Success

Posted by Shailesh Merai on Oct 10, 2014 10:00:00 AM

Outbound marketing still plays an integral role to increase visibility and generate leads. The key then is to mix outbound activities with inbound marketing for a higher success rate. Let’s start with the differences between the two. 

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Topics: Inbound Marketing