If a picture paints a thousand words, then video paints a million. Or 1.8 million? Yes, really. No kidding. According to Forrester researchers one minute of video is worth a whopping 1.8 million words.
Online Video Marketing
With that stat it’s not surprising to see that video is on the ascendancy and is fast becoming the key online marketing tool for many marketers. An SEO strategy without Youtube is a big mistake. Numbers of companies including it in their internet marketing strategies increase daily and businesses that don’t are in danger of being left behind.
Social Media Video
Marketing pundits everywhere point to video as the dominating force in social media content format of choice for 2015. Experts say that providing regular video segments in a variety of ways, including podcasts and blogposts, will be the way for companies to lead in the content that drives social engagement. It can also help significantly with their short and long term marketing goals.
The Numbers Say It All
According to Nielsen, 64% of marketers expect video to dominate their strategies in the very near future. YouTube receives more than one billion unique visitors every month - that’s more than any other channel, except for Facebook. In fact, Facebook videos got more views than YouTube in 2014.
Across the pond the stats are similar with one in three Brits viewing at least one online video per week. That’s a weekly audience of more than 20 million people in the UK alone.
Videos that have gone viral often take on epic proportions and make headlines everywhere. Who can forget the success of the now legendary Gangnam Style music video a few years back that got over a billion views? A recent Volkswagen campaign of three videos garnered a combined 155 million views for the company.
The new Calvin Klein underwear ad starring The Bieb, running a scanty 15 secs. long, got over 20 million views this past week alone. Pepsi got in on the action with their Pepsi Max ad – running quite long at just over 2 minutes – and received over 6 million views this week.
Marketers now realize that customers don’t want to be hit over the head with corporate-speak, preachy messaging or dull and boring campaigns. Your clients want to be excited and informed by entertaining content and visuals are arguably the most effective way to provide this.
People naturally equate video with fun and entertainment so keep this in mind when planning your next marketing campaign.
Video Helps Companies Beat Their Competition
Studies back this up with stats that show marketers who utilize video in their content messaging to engage and connect with prospects are winning out over the competition.
When you consider potential reach across a multitude of channels, including social media and mobile, video is unequalled in its impact. You really can’t afford not to be part of the video marketing juggernaut.
If you’re wondering if video is possible for your small business, the answer is a resounding YES. Production costs have significantly decreased over the past few years and there are many production companies offering very affordable options, even if you’re on a limited budget.
In fact, marketing experts agree that video is probably the most cost-effective tool you can have in your marketing tool kit.
With all the digital noise out there video – or visual storytelling – helps your company stand out and differentiate itself from the competition. Utilizing video in your content marketing strategy is a surefire way to boost your company’s brand & message, and if used effectively it can be a great source of lead generation.
It’s a real recipe for success.