Web and Internet Marketing Blogs

6 Key Practices That Will Grow Your Small Business In 2018

Posted by Shailesh Merai on Mar 7, 2018 9:30:00 AM

It’s 2018, and we are well into the first quarter. Marketing managers and small business owners are thinking of the best ways to boost sales this year. Whether you’re a startup endeavour looking to expand your networks, or a seasoned enterprise working to strategically boost your impact – it’s important give your goals focus. We consider the practises listed below to be key when fostering the growth of your company; with every change you intend to make this year, ask yourself how it is fulfilling these crucial factors.

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Topics: Small Business Marketing

Buyer-Personas Are Great For SMB's Too!

Posted by Shailesh Merai on Nov 9, 2016 9:00:00 AM

You’ve probably heard of buyer-personas but as an owner or manager of an SMB you’re too busy wearing too many hats and doing way too many jobs to figure out how they can help you. Quite frankly, many small companies can be quite disorganized and unprepared for the marketing know-how that will ramp up their business.

What exactly is a Buyer-Persona?

Many people aren’t completely sure of what a buyer-persona actually is and how knowing your buyer-personas can actually grow your business. So, as always, we’re here to help…

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Topics: Small Business Marketing

Slow Sales: Could Branding Help Grow Your Small Business?

Posted by Shailesh Merai on Oct 13, 2016 9:45:00 AM

Many SMBs ignore branding as a key marketing tool. It’s usually not even the last thing on their minds; probably because it’s not an easy business strategy to understand. Ask any business or marketing person what branding is and you will get some standard responses similar to “it’s how your customers perceive your business” or some even swear it’s “your logo” that brands the business—and they aren’t wrong but they aren’t entirely right either. These are only part answers. The biggest challenge is how do you take these simple definitions to convert them into a business function and tie the investment made with business growth? Sounds difficult right?

Now, your business may have been doing well so far without needing to build a brand. However, here are two compelling scenarios where you will find that branding is the only way out of them. Is your business experiencing one of them?

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Topics: Small Business Marketing

Website Review Quiz: Is it Working for You?

Posted by Shailesh Merai on Jun 14, 2016 9:00:00 AM

Digital marketing has become the number one way to market ones business. Yet, a lot of small/medium businesses still don't have a website or worse; have a website that's inconsistent and needs a serious technological upgrade.

In modern times, as an SMB, it's essential to have a business website that aligns with your business goals. No matter your business revenue or years in business, a well designed website not only acts as a tireless brand builder but also new business creator.

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Topics: Web Design & Development

5 Ways to Reconnect with Customers and Attract New Business

Posted by Shailesh Merai on May 31, 2016 9:00:00 AM

SMBs are famous for monotonously running their marketing activities with the same old exercises that make no big impact on their market. Creative marketing, they feel, is only for the big boys. We all need clever marketing to keep our companies connected with clients and top of mind with prospects. Let’s face it, a little buzz can not only place your business in the spotlight, it can also spruce up some sagging sales.

We’ve come up with 5 fire starters to strike it with prospects and ignite emotions in customers.

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Topics: Small Business Marketing