It’s that time of year again so make the most of the holiday season downtime by planning your company’s strategic marketing list for 2015. Be sure to check it twice!
Marketing managers, business owners, and CMOs of small and medium sized businesses (SMBs) are always looking for ways to find new business and increase sales. It’s important to explore new methods of developing lead intelligence in order to do so.
It’s common knowledge that digital technologies are quickly replacing traditional sales and marketing methods. It’s in SMBs’ best interests to keep current on all the online marketing tools available today.
Top 3 lead generators
We’ve found that companies utilizing specific sales-enabling automation tools enjoy increased lead generation, conversion and sales.
The most effective lead gen tools have proven to be:
Marketing automation enables companies to effectively market their services and/or products online across multiple channels. These can include email, social media, websites etc. Marketing automation provides your company powerful tools to attract, convert, and nurture leads all under a single platform. The best value offered is the capability of measuring ROI of all your digital marketing campaigns to optimize every marketing dollar spent.
Benefits
HubSpot, Marketo and Infusionsoft are highly successful online marketers that should be checked out for their innovative lead generation expertise.
CRM, or customer relationship management, is a tool every company with sales people needs to have. Nowadays, it’s simply a way of doing business. CRM software provides an organized method of managing a company's interactions with current and future customers.
CRM utilizes various technologies to organize, automate and synchronize sales, marketing, customer service, and technical support.
Benefits include:
Check out SalesForce, Microsoft Dynamics, and Zoho CRM for more information.
Live chat, or live support, is a web service that enables companies to communicate with their website visitors in real time, at their convenience. The beauty of live chat is that your company provides a real person to immediately engage with your clients or customers, to provide support and information, instantly.
Benefits include:
Check out SnapEngage and other such live chat apps
Awesome tools rule
The integration and application of web technologies have been proven to increase lead generation, conversion, and overall growth of businesses.
These digital tools will help you gain the edge over your competition, boost the power of your company’s website, grow your business and, ultimately, increase your company’s bottom line.