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Video: a great tool for marketing your small business

Posted by Shailesh Merai on Nov 5, 2015 9:00:00 AM

Small businesses everywhere are always looking for ways to grow their business. There’s a lot of noise out there so you want to stand out from the competition. So, how do you differentiate yourself so you can grab the attention of your target audience and offer them your own unique service?

A great way to ramp up the effectiveness of your marketing effort is to add analytics to your videos. This dynamic combo will give you a lot of bang for your buck.

Video: key influencer

We all know the impressive stats on the impact video has on the viewer and how it positively influences people. Now’s the time to harness the power of this medium and use it regularly as part of your marketing automation strategy.

Target market messenger

Video’s strength is that it doesn’t just inform and educate, it’s also entertaining and fun for the viewer. And since it’s incredibly easy to record and share video across multiple platforms, it is fast becoming the number one way to deliver your message to your target market.

Unequalled delivery method

In fact, video is the only medium that allows you to personally deliver you – your face, your voice, your personality and character – as well as your company’s message and content at the same time.

With video you can create a personal connection that simply can’t be made with the written word or just audio alone. You, and by extension, your company, become relatable and engaging to your audience. Video allows you the ability to easily communicate your message. Video, as part of your marketing effort is worth its weight in gold!

Benefits of integrating video into your marketing mix

Use videos to nurture your leads and educate them through all stages of the sales cycle as efficiently as possible.

  1. A video with a real live person offering solutions directly to a prospect’s pain points feels like an individualized response and, well, personal. Plus it’s so much more effective and interesting than reams of dry text.
  2. You can introduce a leader from your company or a key member of your team to deliver your message. Your prospect hears directly from the top people in your organization which builds trust and creates the start of a beautiful relationship.
  3. When you add video at the early stages of your lead nurturing process you’ll be creating that desired personal connection superfast.

Analytics

With analytics you’ll be able to track who’s watching your videos, how long they watch for and which ones are most popular.

Armed with this important info you can adjust the content of your videos to ramp up for maximum impact. This info also gives you to have a good reason to follow up with your prospect about their engagement with your content.

Speeds up the sales cycle

Video is cost-effective and easy to implement. Combined with powerful metrics it speeds up the sales cycle process to allow you to get real bottom line results for your company. It’s proving to be one of the simplest and most effective methods today for helping you grow your small business.

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Topics: Small Business Marketing

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