Web and Internet Marketing Blogs

Slow Sales: Could Branding Help Grow Your Small Business?

Posted by Shailesh Merai on Oct 13, 2016 9:45:00 AM

Many SMBs ignore branding as a key marketing tool. It’s usually not even the last thing on their minds; probably because it’s not an easy business strategy to understand. Ask any business or marketing person what branding is and you will get some standard responses similar to “it’s how your customers perceive your business” or some even swear it’s “your logo” that brands the business—and they aren’t wrong but they aren’t entirely right either. These are only part answers. The biggest challenge is how do you take these simple definitions to convert them into a business function and tie the investment made with business growth? Sounds difficult right?

Now, your business may have been doing well so far without needing to build a brand. However, here are two compelling scenarios where you will find that branding is the only way out of them. Is your business experiencing one of them?

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Topics: Small Business Marketing

5 Ways to Reconnect with Customers and Attract New Business

Posted by Shailesh Merai on May 31, 2016 9:00:00 AM

SMBs are famous for monotonously running their marketing activities with the same old exercises that make no big impact on their market. Creative marketing, they feel, is only for the big boys. We all need clever marketing to keep our companies connected with clients and top of mind with prospects. Let’s face it, a little buzz can not only place your business in the spotlight, it can also spruce up some sagging sales.

We’ve come up with 5 fire starters to strike it with prospects and ignite emotions in customers.

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Topics: Small Business Marketing

Small Business Marketing Trends for 2016

Posted by Shailesh Merai on Feb 8, 2016 11:00:00 AM

Digital marketing is de rigueur in the marketing biz and we’re all getting really good at putting it to good use to grow our businesses.  This year we’ll see online activities becoming even more sharply refined and targeted to increase conversion.

Customers in Sharp Focus

2016 will see companies more actively focusing in on the customer. This may seem like a no-brainer, but surprisingly, many companies neglect this aspect of business when it should be their #1 priority. Hope you’re not part of this bunch!

Let’s see how SMBs can apply the following trends to earn higher returns than ever this year.

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Topics: Small Business Marketing

5 reasons your small business should be on social media

Posted by Shailesh Merai on Nov 27, 2015 10:00:00 AM

While things in the digital world are ever-changing, social doesn’t seem to be going anywhere. The platforms and the ways people communicate may change – whether it’s text, image, video, gif or emoji-based – but the human community will always be just that: A community. People are social creatures and the internet has given them a wonderful outlet to connect, create and curate. Even the world’s biggest and busiest business leaders are rocking the social-sphere. If that’s where the people are communicating, why isn’t your brand there talking to them?

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Topics: Small Business Marketing

Why A Marketing Budget is Critical to the Success of Your SMB

Posted by Shailesh Merai on Nov 18, 2015 10:18:33 AM

Many companies don’t really know what their annual budget for marketing is and very few SMBs even have a formal marketing budget in place.

It’s a bit of a science and an art with many factors to consider. What exactly makes up a marketing budget? What’s typical in your industry? How much are your competitors spending?

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Topics: Small Business Marketing